Click Here for PDF: Andy Internet Marketing AUGUST (1)

ANDY CHEN

Los Angeles, CA 90067

Phone: (US) 310.977.2646 Email: aschen8@gmail.com Twitter: aschen8

OBJECTIVE

To obtain an Internet Marketing position where I can utilize my skills in social media, human relations, project management, and quality assurance

EXPERIENCE

SEO Analyst at WebMetro

I am a Search Engine Optimization Analyst at WebMetro. I research, analyze, and execute SEO tactics to increase clients’ organic rankings, traffic, and conversion rates.

My responsibilities include:

Keywords

• Keyword Research, Analysis and Rank monitoring

Content Optimization

• Meta Tag optimization
• On Page optimization
• Off Page optimization
• Content marketing

Site Monitoring

• Google Analytics monitoring and analysis
• Webmaster Tools monitoring and analysis

Linkbuilding

• Linking Strategy
• Blogger outreach
• Directory Submissions
• Article Syndication

Technical SEO

• FTP implementation
• HTML coding (light)
• Canonical tags and server re-directs implementation

Other

• Regional and local campaign optimizations
• Social media optimization
• Competitive research, prospective client analysis

Experience with SEO third party tools such as Xenu, Open Site Explorer, Link Assistant Suite, SEOmoz, Conductor Searchlight

Social Media Manager at CouDoc  

(January 2012-Present) Garden Grove, CA

• Create, manage, promote company profiles and updates for  over 20 company social media accounts across Facebook, Twitter, Pinterest
• Use various social media management software such SocialBro, SproutSocial, Hootsuite, Marketmesuite, Ow.ly, Bufferapp.
• Create, build, manage client Facebook pages

Social Media Manager at UM! Brands

(December 2011-April 2012)  Chino, CA

• Create, manage, and promote feeds for Company social media accounts: Facebook, Twitter, Tumblr, Posterous
• Create and maintain relationships with relevant, influential bloggers for product showcases and reviews
• Assist SEO director through relevant back-linking and keyword identification

Jr. Account Manager at S.A. Traut Associates

(October 2011-December 2011) Aliso Viejo, CA

• Acquire talent for client through LinkedIn, Twitter
• Research potential candidates with in-depth knowledge of clients criteria

Sales and Leasing Assistant Manager at Shanghai Kinghill Ltd.

(April 2010-August 2011) Shanghai, China

• Organize, collecte, and present sales and inventory data with Excel for all 4th floor tenants (39), total average monthly sales are over 1.1MM USD/7.3MM Chinese RMB
• Identify, research, contact and acquire potential tenants. Communicated on mall image, current tenants, tenant responsibilities, and expectations
• Attend key mainland China brand launch events for fashion labels such as Denizen, Ecco, and GAP

Investment Banking Intern at Proformance Capital

(November 2009-April 2010) Santa Ana, CA

• Interview, screen, and manage a team of over 10 interns
• Aide in organizing and delegating tasks for ProFormance 2010 Investment Showcase with over 24 exhibitors signed up
• Create and maintain company intranet, calendar, and intern email list-serve

CERTIFICATION

Google Analytics Certified as of April 29, 2013

EDUCATION

University of California, Los Angeles Extension

Social Media Marketing (Fall 2011)

University of California, Irvine

BA, International Studies; Minor in Humanities and Law  (Spring 2009)

East China Normal University

EAP Intensive Language and Culture Program, Shanghai (Summer 2008)

ACTIVITIES

A3M Bone Marrow Drive

• Positions held: Chief Student Coordinator (2007-2008), Volunteer Donor Recruiter (2004-2008)
• From 2004-2008, the team I led was the top accumulator of donor registrants among all Southern California universities (170+ donors)

Recipient of the Lt. General Frank Petersen, Jr. Award (2005)

• Presented to an individual, group or organization that has consistently shown commitment in support of the National Marrow Donor Program’s mission by working within minority communities to promote awareness of the NMDP

SKILLS

Language: English (Native), Japanese (Fluent), Mandarin (Conversational) Social Media: Facebook, Twitter, LinkedIn, Klout Score:48

Technology: MS Word, Excel, PowerPoint, Google Sites, GIMP.

Other: PADI Level 2 Scuba License, Licensed California Real Estate Broker